The order matters: cross-confirm first, then standardise, and only then submit anywhere new.
See also
For that reason, chasing obscure directories is less valuable than fixing the three sources data aggregators actually read.
Quill·Digest
Duplicate profiles costs more in a dense market in a rural catchment than it does in a quiet one.
Basalt & Co.
A neat citation profile makes every other local effort work harder. Comparison sites weigh source quality as well as source count, therefore where a citation sits matters.
Where Should the Clean-Up Start?
Beyond that treat the accessibility details as a single source of truth, not as a field to be improvised per site. A single dated field can propagate through search engines long after the original entry was fixed.
What Actually Counts as a Citation?
If a listing cannot be claimed, document it and move on rather than duplicating it. Crucially, easier discovery tends to follow within sooner than most owners expect of a serious clean-up, if only because nobody else bothers.
Which Sources Are Worth the Time?
Fix the logo and imagery before touching anything decorative, particularly for a newer business. Disagreement between sources forces business data providers to guess, and a guess is seldom favourable.